WTTC has opened entries for its Tourism for Tomorrow Awards 2016, which rewards travel firms who demonstrate how to run their businesses in a sustainable way.
David Scowsill, chief executive of the WTTC, said: “The travel and tourism sector has been consistently improving its sustainability practices. It is our responsibility to and to plan this growth sensitively for the long term.”
“Through our Tourism for Tomorrow Awards, we celebrate best practice in travel and tourism businesses, encouraging them to share their well-executed policies to educate governments and other travel businesses.”
Fiona Jeffery, founder and chairman of water aid charity Just A Drop, will be chairing the awards for the second consecutive year. Headline sponsor will be insurance firm AIG Travel.
“Tourism is a force for good as it brings together people and cultures from all over the world, creating greater insight and understanding,” said Jeffery.
“However, if we do not focus on preserving our natural environment, look after our cultural heritage and ensure equal opportunity to local communities, our industry can do a lot of damage.”
There are five categories for travel businesses to enter: community, destination, environment, innovation and people.
Professor Graham Miller, head of the School of Hospitality and Tourism Management, will be lead judge and oversee the three-stage judging process.
The 2016 finalists will be announced in January with the winners announced at the WTTC Global Summit in Dallas on April 6-7, 2016.
Entries close on November 16 and can be made online