In the new role, Cooper will be working across all distribution channels, supporting wholesale, trade and OTA teams and partners. An executive position has also been created in the sales and distribution team, and recruitment is underway.

Lewis Cooper said: “I’m excited to step into the role of head of distribution at Solmar Villas, building on my experience in key accounts. My focus is on strengthening trade, wholesale and OTA partnerships, and ensuring our agent partners have the tools, service and support they need to grow with us.”

James Howlett, sales and distribution director, said: “Lewis’s appointment reflects our continued investment in the travel trade and the vital role it plays in our future growth. With over 20 years’ experience and a strong, diverse villa portfolio of over 2,500 across more than 40 destinations, we’re seeing increasing demand for villa holidays as a flexible, high-value alternative to hotels, particularly as we look ahead to 2027.

"Strengthening our trade support team and expanding our distribution network ensures we can better support agents and partners, helping them confidently offer villa holidays and capitalise on this growing demand.”