It is donating £25 to the cause for every person travelling on a Tennessee holiday booked by 30 September 2026. Parton passed away on Tuesday (25 August) following a brief cancer battle. She was 80.
The initiative gives agents a timely hook to spotlight Tennessee and the destinations at the heart of Dolly’s life and legacy, while supporting a cause that formed an extraordinary part of her philanthropic work.
The connection to Tennessee runs through Dolly’s entire story. She was born in Sevier County in the foothills of the Great Smoky Mountains, built her extraordinary career in Nashville, created Dollywood in Pigeon Forge, and founded the Imagination Library in the community where she grew up.
What began in Sevier County as a local initiative providing free books to children went on to become an international programme reaching millions of children around the world.
For agents, Tennessee offers the opportunity to help customers discover the places that shaped Dolly’s life and legacy:
- In Nashville, visitors can explore the city where her music career flourished, including the Ryman Auditorium and Country Music Hall of Fame.
- And from this autumn, fans will also be able to visit Dolly’s Life of Many Colors Museum, opening in downtown Nashville inside Dolly Parton’s SongTeller Hotel. The 20,000sq/ft museum will be the largest exhibition dedicated to her life, bringing together her music, costumes, personal stories, career and philanthropy. Tickets are currently available for visits from 29 September.
- Travelling east leads towards Gatlinburg and the Great Smoky Mountains – the landscape of Dolly’s childhood and one that remained deeply woven into her music and identity.
- Nearby Pigeon Forge is home to Dollywood, celebrating the music, culture, craftsmanship and Smoky Mountain heritage she championed throughout her career.
