This year Lufthansa celebrates its 100th birthday, and to mark the occasion the airline is showcasing a new long-haul experience that’s part of the largest fleet modernisation in the Lufthansa Group’s history.

The new Lufthansa Allegris experience is available on an expanded long-haul network, and introduces new seats and onboard product across all four cabin classes, all designed to ensure passengers feel more comfortable and at home during their flight. 

Billed by the airline as a “new era in flying”, the high-level of personalisation agents can now offer clients not only enhances the customer experience – ensuring they enjoy a flight experience tailored to their needs – but also offers increased revenue opportunities for agents.

Which routes is Lufthansa Allegris available on? 

Clients can experience Lufthansa Allegris onboard the latest Airbus A350 from/to Munich, and the Boeing 787-9 from/to Frankfurt. Customers can connect conveniently from six departure points across the UK.

During summer 2026 clients can fly to and from Frankfurt from popular destinations including Cape Town, Delhi, Hong Kong, Los Angeles, Shanghai, Toronto and more. 

While the Munich route spans Chicago, Newark, New York, San Diego, Shanghai and many other key destinations.

To help agents, the carrier has created a detailed guide outlining all of its Lufthansa Allegris routes. 

How can agents match their clients to their ideal seat? 

One of the key selling points of Lufthansa Allegris is its ‘Perfect Match’ seat selection, and agents can use a new online tool to determine the best option for their clients.

Choose your client’s preferred cabin class, and then select the options that are most important to them, from seat comfort and location, to the space they require, entertainment options and how they like to relax onboard. Agents can browse 13 different seating options and select a client’s preferred seat when booking.

Which seats are available in first class? 

In first class, customers can now choose between the Suite and the Suite Plus. The Suite is located next to the window and can always be reserved free of charge, while the Suite Plus is in the middle of the cabin and can be reserved for a fee.

They both boasts a generous amount of space, with almost ceiling-high partitions and doors, a spacious table and extra-wide seats that convert into a comfortable bed (with the option for a double bed in Suite Plus). Every seat can be individually cooled or heated, and passengers have a personal wardrobe and a 43-inch, 4K-quality entertainment monitor in the Suite Plus, and 32-inch in the Suite. They have wireless charging for personal devices, power outlets and the option to connect personal devices via Bluetooth.

Jens Ritter, chief executive of Lufthansa Airlines, explains: “Every guest has their own understanding of premium, which is why we focus on maximum individuality and exclusivity. The First Class Suite Plus conveys the feeling of privacy and individuality similar to a hotel room – only at an altitude of eleven kilometres.”

What are the seat options in business class? 

Over in business class, clients now have a choice of five different seats, which all convert into a bed and can also be individually cooled or heated, with adjustable lighting. All seats can be reached directly from the aisle.

Customers have an 18-inch monitor (27-inch in the Business Class Suite), noise-cancelling headphones, wireless charging, sockets and Bluetooth connectivity.

The Business Class Classic Seat can be booked free of charge (with the exception of those travelling on a Business Light fare) and offers all the benefits of the new product, with its comfortable, roomy and ergonomic seat. The Classic Seats in the central block of the last row can become a comfortable seat for two thanks to the lowered partition.

The other four business class seats can be reserved for a fee (depending on frequent flyer status or the selected fare), and include the personal Suite in the first row. This has closable doors, a personal wardrobe and minibar, and two adjoining single suites can be converted into a double suite thanks to a flexible partition.

The Extra Space Seat is ideal for those who want to spread out with their laptop or documents and enjoy the Business Class menu. It has extra storage space too, and a high degree of privacy.  

While the Privacy Seat is next to the window, and offers even more comfort and quiet. For those traveling with a baby, the Privacy Seat in the last row can also be equipped with a baby bassinet.

The Extra Long Bed offers a comfortable seat with an extra-long 7ft 2inch-long bed, making it a good choice for tall customers and those who want to stretch out. It offers plenty of space for working and dining, too.

What's on offer in Premium Economy? 

Moving onto the Premium Economy seat, passengers can reserve this in advance for a fee, or it’s included when booking the Premium Economy Flex fare. This seat is ideal for travellers who want plenty of legroom (offering a 3ft 2inch seat pitch), and more space from neighbouring seats. It includes a storage compartment at the seat, charging sockets and a 15.6-inch monitor.

And what seat options does Economy offer? 

In economy class passengers can reserve their preferred seat in advance for a fee, with a choice of five options. (On the Economy Flex fare it’s free to reserve an Economy Class Classic seat.) They will relax onboard in spacious, latest-generation seats, with ergonomic design, individually adjustable headrests and a 13.3-inch monitor.

For those seeking more space, they can enjoy at least 3 inches of additional legroom in the Extra Legroom Seat, and 2.7 inches more in the Legroom Seat.

By opting for the Preferred Zone Seat they can sit in the first rows of economy class, which is perfect for customers who would like to disembark more quickly after landing.

And the Economy Class Free Neighbour Seat ensures a guaranteed empty adjoining seat for more personal space and even more comfortable travel.

How can agents reserve seats? 

Agents can reserve their customer’s preferred seat in all travel classes up to 52 hours before departure via the usual booking and handling process for advance seat reservations. As is currently the case, passengers who have not made a seat reservation in advance will be allocated one of the remaining seats free of charge at check-in at the latest.