With some agents reporting fewer opportunities and operators under increasing pressure to demonstrate return on investment, TTG Editor-in-Chief Sophie Griffiths and TTG Luxury Reporter Emma Dooney ask whether every travel seller should still expect access to educational trips – or whether eligibility needs a rethink.
Joining the discussion are luxury travel advisor Duncan Greenfield-Turk, who recently sparked debate by arguing not all agents should be entitled to fams, and Andy Flynn, who brings a fresh perspective having only been in the industry a year and argues fams are invaluable for learning.
Are fams still an essential sales tool? What should operators expect in return? How can agents demonstrate value, and are tighter budgets plus a rise in influencers reshaping who gets invited and why?
Join us for a provocative discussion about whether these trips should be treated more as high-stakes business investments rather than industry perks of the job. And as ever, don't forget to share your views in the comments below this article.
Unpacked by TTG
Unpacked by TTG, in association with Princess Cruises, is hosted fortnightly and features guest appearances from familiar faces throughout the trade, who join the TTG editorial team as we dissect and discuss different topics.
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