The travel industry veteran joined the luxury cruise line as marketing director in 2017, having previously worked in the fitness sector.

In a statement, Cunard thanked Jones for his contribution and hailed his “leadership and commitment” for helping the business “strengthen” its product proposition.

“After ten wonderful years with Cunard, I have decided that the time is right for me to take on a new challenge,” said Jones. “It has been a privilege to be part of such an iconic brand and to work alongside exceptional colleagues across the business.

“I am incredibly proud of what we’ve achieved together, and I leave knowing that Cunard is in a strong position, with significant momentum and many exciting chapters still to be written.”

Jones’ departure comes two years after his promotion to Vice President, a role which saw him leading the brand’s international marketing strategies and driving sales across the UK, Europe, the Middle East, and Asia. It also follows the 2025 appointment of Ian Baillie to Cunard’s Associate Vice President.  

Jones is largely credited with broadening Cunard’s appeal to new-to-cruise clients, having overseen a massive 49% increase in bookings from first-time cruisers.

He was also vocal in his support of Cunard’s trade partners, often advocating for agents to experience its ships first-hand. The brand held day visits for more than 500 agents onboard Queen Anne during its initial months of operation, and hosted multiple four-to-seven-night fam trips on both Queen Mary 2 and Queen Victoria. 

These programmes saw advisors experience Cunard’s famous Grills package, which includes a private welcome drinks reception, specialty dining, and curated shore excursions.

Jones’ replacement has yet to be announced.