All too often and for far too long, the trade has seen river cruising as rather niche, preferring instead to focus on land-based holidays or ocean cruise product.
However, with the European river season now under way, TTG has identified some of the key events for the sector over the next two years to help meet demand from those agents keen to sell more river cruise.
We’ve picked out several river ship launches, new destinations, and never-seen-before itineraries so agents know what to shout about – and when – in the months ahead.
