Grenada Tourism Authority is set to launch a new training programme for agents, just a few months after its tourism chief predicted a full UK market recovery by the end of this year.
Scheduled for autumn 2025, ‘Know Grenada’ will focus on three key areas as part of the Caribbean island’s mission to increase its number of international visitors.
Grenada has suffered a decline in UK tourists over the past five years due to the pandemic, with figures falling from 30,000 in 2019 to 28,000 in 2024. The arrival of Hurricane Beryl last June, which resulted in 87 deaths overall and more than $200 million in damage, has also presented a number of obstacles for the Spice Island’s recovery.
But despite an extremely difficult few years, the future of Grenada’s tourism sector looks positive.
The island rapidly bounced back from Hurricane Beryl, declaring itself as ‘fully operational’ just a month after the cyclone struck, and even reported a 5% increase in visitors in the first six months of 2025 compared to 2024.
Its tourism board is now determined to bolster its relationship with the UK trade further, and that starts with the rollout of a brand new educational resource for agents.
“Getting here is first and foremost on Know Grenada,” Stacey Liburd, chief executive officer at Grenada Tourism Authority, told TTG Luxury.
“We have flights from the UK via British Airways and Virgin Atlantic that will do a tag via Barbados and St. Lucia and then a quick 55 minute flight to Grenada.”
‘Know Grenada’ – which is entirely virtual and offers a certification for agents who complete the course – also provides details on routes to and from the US, one of the most important markets for the island.
Liburd, who previously served as director of tourism for Anguilla, added that there are currently no official plans to introduce direct flights from the UK to Grenada.
‘Know Grenada’ will also highlight the island’s accommodation offerings, which range from luxury resorts like Silversands Grand Ans to smaller, boutique properties like Calabash (a Relais and Chateaux member since 2017).
The Intercontinental Grenada is also on the horizon, opening in 2026 alongside Six Senses La Sagesse (which opened in April 2024) on the south-east coast of the island.
Liburd went on to address the state of luxury accommodation on the neighbouring islands of Carriacou and Petite Martinique, which were far more impacted by Hurricane Beryl than the mainland.
“The owners of the True Blue Bay resort on the mainland are looking at creating a boutique property on Carriacou,” she revealed. “They're currently in the planning and design stages, but that's a couple of years off. But again, most of the properties on Carriacou and Petite Martinique have resumed operations and we're looking forward to just revitalising them.”
The third most important aspect of the training module will be the volcanic country’s experiences. Grenada is known for its natural beauty, with its lush rainforests, 18 waterfalls and white sand beaches attracting more than 100,000 tourists every year.
It also hosts a numerous of public events, including Spicemas, an annual summer carnival celebrating the island’s spice heritage, and the Chocolate Festival, which runs a variety of activities every May for cocoa bean enthusiasts.
Grenada’s culinary scene, set to welcome the addition of the Lobster and Lambi festival on Carriacou in 2026, is another major section in the training programme.
“It really is about letting you know what the length and breadth of the destination is, in terms of our offerings on the accommodation and the experience side,” Liburd added. “We want to provide you with the information that you need to sell confidently, and to update you on what's new. It's a true partnership and a true collaborative. We are an extension of your business.”
