Launched in partnership with data protection and AI governance legal practice, Data Driven Legal, the helpline will provide free 30-minute sessions on a wide range of topics – including AI risk assessment, transparency and accountability.
Any call made to the line is completely confidential, Abta added.
“AI is an exciting tool for the industry, but businesses often need support to implement technologies in a compliant and efficient manner,” said Abta commercial director Claire Biddle. “Like with all our helplines, Abta members can access free, expert advice completely confidentially.”
The travel association offers seven helplines to help members with issues including crisis support, cyber security, employment law, mergers, acquisitions, recruitment, VAT and financing.
