'We've done a great job but there's still so much opportunity to grow'

According to Fair, the line has seen trade sales grow more than a quarter against 2017 and has secured commercial agreements with “all the major agent consortia”.

“We’ve really started to get a foothold with the UK trade and are in front of literally thousands more agents than previously,” he said.

Fair, formerly Cosmos’s product and commercial director, added he was aiming to invite UK agents on more fam trips in 2019.

The line, which operates a fleet of more than 50 vessels worldwide, will run two this year –including a trip following Clia’s River Cruise Conference in Paris in November.

“There is no substitute for getting agents onboard, and although we haven’t finalised the exact number yet, I’d imagine about four or five [fam trips] for next year.

There really is no better way for agents to see the product.

“We have done a great job so far but there is still so much opportunity to grow, so we need to keep it up – more training, meeting more agents and getting the message out there,” he added.