Complementing the airline's existing daily summer schedule, the enhanced service provides year-round daily connectivity between the UK and Maryland for the first time, making it easier than ever for British travellers to discover the state's rich history, vibrant cities and Chesapeake Bay coastline.

This boost in transatlantic connectivity arrives at the perfect time, as Maryland’s tourism partners have united in a new statewide collaboration between Maryland Office of Tourism, Visit Baltimore, Visit Annapolis & Anne Arundel County and Visit Frederick. Together, they are launching a coordinated destination‑marketing effort to ensure Maryland is offered the visibility and voice the destination deserves.

The increase in British Airways service means easier access for UK travellers, more flexibility for fam trips, and a seamless route into one of America’s most diverse and culturally rich states. For British visitors seeking a winter escape that blends coastal beauty, historic charm, and new cultural experiences, Maryland is ready.

Winter is peak oyster season, making the Maryland Crab and Oyster Trail one of the state’s most delicious cold‑weather experiences. Visitors can follow a curated route of raw bars, oyster farms, waterfront restaurants, and heritage stops across the Chesapeake, a perfect anchor for a multi‑city itinerary supported by the new tourism partnership.

Cassandra Vanhooser, Managing Director for the Maryland Office of Tourism, said: “Gone are the days when travellers treated Maryland as a secondary stop. Well‑priced fares, increased frequency, and a growing list of compelling reasons to visit mean consumers are now choosing BWI as their primary arrival point, with nearby cities such as Washington, DC, Philadelphia, and New York becoming easy day trips by train. Maryland’s landscapes, communities, and character now lead the experience with the outstanding tourism product and increased flight capacity.”