Not Just Travel is one of the only travel companies or homeworking businesses to provide all admin and operational support, as standard, for every consultant, regardless of experience or business size.

Consultants and clients already benefit from response times that outperform the industry, including phone calls answered in under 30 seconds. Co-founder Steve Witt says the new experience, launching in August, builds on this strength, with enhanced training and support added to the award-winning service already in place.

As part of the changes, Emma Lawson becomes Head of Customer Support, Mel Garthwaite becomes Head of Operations, and John Jones moves from Chief of Staff to Chief Operating Officer.

Not Just Travel is also introducing Tailor-Made, a new concierge-level service giving every consultant freedom to create a distinctive, personalised experience for each client, while the operations team manages the finer detail behind the scenes.

Steve Witt said: "Clients can get a price from anyone. What they cannot get anywhere else is the level of care our consultants provide, and we want that to be consistent on every booking.

"We are already one of the best in the industry, and now we are setting a Gold Standard that is clear, measurable and something our consultants commit to. This is about raising the bar for the whole industry."

The company already receives 99% five-star reviews on Trustpilot and has won multiple awards for its training, including Best Lifestyle Franchise in the World two years running at the Global Franchise Awards.

Mel Garthwaite, Head of Operations, said: "We measure the speed of an answer in seconds, not minutes, and emails in minutes, not hours. That is the standard our clients and consultants expect from us. The new Gold Standard experience will build on that further, and we are continually reinvesting in our team to stay ahead.