‘Open For Discovery’ is the latest campaign from Riviera Travel, designed to buck the trend of peaks by creating another high-booking period for travel agents.

Running from 18 March until 27 May, Open For Discovery offers travellers 10% off all 2027 and 2028 Riviera Travel holidays, with no exceptions.

Alongside this, agents can also discover 20% off selected 2027 departures across cruises, worldwide tours and solo holidays.

Combined with Rivera Travel’s agent rates, this early-booking campaign offers the best value for your clients, with up to 40% off river and ocean cruises, and up to 20% off tours. In the event of prices being reduced after booking, Riviera Travel will automatically send customers a Future Travel voucher for the difference in value, plus an extra 25%. 

(credit: Riviera Travel / Getty Images)

Vicky Billing, trade and partnerships director UK & Ireland at Riviera Travel, said: “Open For Discovery is our biggest early-booking launch to date, giving agents a powerful, no-exceptions offer to take to customers planning well ahead. 

“By opening 2027 and 2028 departures, we’re giving the trade exceptional choice, confidence and long-lead selling opportunities” .

New and refreshed itineraries 

The campaign coincides with Riviera Travel’s earliest-ever programme launch, featuring all 2027 departure dates for its 57 European tours.

Six new itineraries have been added to its European tour portfolio, with destinations including Romania, Crete and Northern Cyprus.

For long-haul escorted tours, 39 worldwide destinations for 2028 are now available to book, featuring popular spots such as Japan, South Africa and Sri Lanka – whereas exciting new 2027 departures from Ireland include New Zealand and Canada's Rocky Mountaineer. 

(credit: Riviera Travel)

The campaign also opened bookings for the 2027 festive river cruise programme, including two new Danube sailings, as well as itineraries onboard Riviera’s new ship, MS Riviera Reflection.

In response to growing demand, the operator has expanded its solo travel offering, too, introducing new tours and cruises exclusively for solo guests. One standout addition is the 16-night 'Vietnam, Cambodia and Mekong River Cruise for Solo Travellers'.

Travel agents can promote the Open For Discovery campaign to their clients with the help of Riviera Travel’s marketing assets, including in-store posters and social media content – all available to download from the trade e-learning platform, Riviera Explorer.

'Open For Discovery' runs until 27 May 2026, with discounts automatically applied across Riviera Travel's website.