CHECK OUT THE VISIT FLORIDA SELLING GUIDE 

When you think of Florida, one of the first things that'll spring to mind is its world-class theme parks, but there's so much more to discover – and your clients don't need to look far to find it.

That's why VISIT FLORIDA launched their Live More Floridays campaign, inviting travellers to experience Florida in a way that feels revitalising, immersive and full of discovery. 

For travel agents, this provides an opportunity to inspire clients to explore the Sunshine State beyond the expected and uncover experiences that truly connect them with the destination.

Here are five selling tips agents can use to position Florida holidays through this fresh perspective.

1. Encourage travellers to slow down and explore beyond the highlights

Many visitors begin their Florida journey in destinations such as Orlando, famous for attractions including Walt Disney World Resort and Universal Orlando Resort. While these iconic experiences remain a major draw, agents can encourage travellers to explore the wider experiences Florida has to offer beyond its theme parks.

Orlando itself offers a growing culinary scene, vibrant neighbourhoods and outdoor activities, making it a great starting point for exploring Central Florida at a more relaxed pace.

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2. Introduce travellers to Florida’s hidden natural wonders

Florida is home to an extraordinary range of natural landscapes that surprise many first-time visitors. Encouraging clients to spend time in these environments can transform their perception of the destination.

For example, the crystal-clear waters of Three Sisters Springs in Crystal River offer unforgettable wildlife encounters, particularly during manatee season, when visitors may observe manatees in their natural habitat. 

Nature lovers can also explore the wetlands and wildlife of Everglades National Park, one of the most unique ecosystems in North America.

Experiences like these allow travellers to reconnect with nature while discovering a side of Florida they may not expect.

3. Highlight Florida’s thriving cultural scenes

Florida’s cities are also rich in culture, art and local creativity. Destinations such as St. Petersburg have developed vibrant arts districts, galleries and museums, including the internationally-renowned Dali Museum.

In Miami, neighbourhoods such as Wynwood showcase colourful street art, independent restaurants and lively cultural events, offering visitors a dynamic and creative side of the Sunshine State.

These experiences allow agents to position Florida as a destination that blends beach relaxation with art, culture and community.

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4. Tap into Florida’s wellness and outdoor lifestyle

Another key theme within the Live More Floridays campaign is the opportunity for travellers to feel refreshed and energised by their time in the Sunshine State.

From sunrise paddleboarding and coastal cycling routes to beach yoga and nature trails, Florida offers countless ways for visitors to embrace the outdoors. Destinations along Florida’s Gulf Coast, such as Naples and Sarasota, are particularly appealing to travellers seeking a slower pace, vibrant arts and culture, wellness-focused experiences and excepetional dining along Florida's beautiful beaches.

5. Inspire repeat visits through discovery

Perhaps the most powerful selling tool for travel agents is reminding clients that Florida always has something new to discover.

Whether it’s exploring a hidden beach town, kayaking through mangrove forests or discovering a new culinary neighbourhood, the Sunshine State rewards curiosity and repeat exploration.

By encouraging travellers to discover the unexpected, agents can help clients experience Florida in a way that feels both familiar and refreshingly new.

The TTG VISIT FLORIDA Selling Guide

Do you want more advice to help you boost your Florida sales? Then check out the TTG VISIT FLORIDA Selling Guide, which is packed with more need-to-know information for the Sunshine State.

CHECK OUT THE VISIT FLORIDA SELLING GUIDE