The UK is now the line’s second-largest global market, with revenue for up 17% year-on-year.

The company has experienced a 34% rise in average selling values as well as a 154% jump in Caribbean bookings among UK passengers.

Moving into 2026, Virgin Voyages said it continues to “mature its global distribution strategy”. The company is strengthening in the UK as well as accelerating its expansion across Europe, Australia and New Zealand, markets it says now form “the backbone of the cruise line’s growing international footprint”, describing this as “proof that Virgin’s design-led experience resonates far beyond North America”.

Virgin Voyages has experienced strong growth within the European market as well, with revenue increasing 65% year-on-year.

To support this growth, Virgin Voyages has strengthened its on-the-ground presence with key appointments across its core international markets.

In the UK, Kelly Green joins as sales manager UK from Hays Travel, bringing extensive experience across the UK trade, including retail, homeworker, and consortia sectors.

Alan Fincham steps into the role of business development executive for Central England, adding “deep sales and business development expertise to support UK First Mates”.

SJ Walker, director of UK sales, said: “2025 has been a landmark year of growth across all our international markets

“The UK travel trade has truly embraced our brand, and we’ve seen traveller are booking earlier, sailing longer and choosing higher end experiences.”