The move, which follows InteleTravel’s acquisition of Tickitto in February, gives InteleTravel agents the ability to sell tickets individually or dynamically package them with holidays.
Tickitto has access to £49 billion worth of event tickets globally, including concerts by the likes of Beyonce and Harry Styles, as well as Premier League football games, Formula 1 races, and rugby and cricket matches.
Tricia Handley-Hughes, InteleTravel’s UK and Ireland managing director, said: “This strategic development gives our advisors the advantage of not just competitive pricing for live events, but the opportunity to build packages via a seamless process for major sporting events and concerts.
"The experience market is growing rapidly and the opportunity to watch events as part of a holiday is increasingly attractive to customers.
“We know that this sector is a lucrative market where agents can generate extra commission earnings and add value for customers, so I’m delighted our advisors now have the edge.”
The integration of the ticketing platform is being made available on a global basis to InteleTravel’s agents.
InteleTravel chief executive James Ferrara first teased the acquisition at an event in London in January, telling TTG it would give its advisors "a competitive edge".
- Read TTG’s interview with InteleTravel’s new commercial director Kelly Cookes about why she made the switch to the homeworking brand from the Advantage Travel Partnership.
