The company has seen global sales building momentum day-on-day, featuring a five-day sales streak last week where global revenue averaged at £6 million per day, and the last 28 days tracking at double-digit growth for premium leisure.
The start to peaks follows the launch of Travel Counsellors’ ‘We’re here for you’ campaign, created to support its business owners through one of the busiest trading periods of the year, alongside continued investment in the company’s technology platform to help Travel Counsellors and support team colleagues manage demand.
The trading backdrop coincides with the arrival of a new cohort of Travel Counsellors who launched their businesses in the first full week of January, bringing a combined 163 years of travel industry experience, and spanning leisure, luxury, cruise and corporate travel.
The new intake includes specialists with extensive cruise experience, aligning with recent booking trends, which show ocean and river cruise bookings up 28% year-on-year, and reinforcing the value customers place on expert advice when booking complex, higher-value itineraries.
Recent booking trends also show strong performance for travel to the USA (including bookings linked to the 2026 World Cup providing a notable boost - and a significant uplift for Florida and New York in particular), Spain, Greece and the Middle East, reinforcing the breadth of demand across both long-haul and short-haul premium leisure.
Booking behaviour further indicates customers are increasingly trading up, the company said, with higher-value trips and increased trip complexity forming a growing part of the overall sales mix.
Reporting £68 million in sales up to 18 January, Travel Counsellors added that this growth continues to be driven by new customers seeking thoughtful, experience-led travel, and by repeat clients.
Jim Eastwood, global sales director at Travel Counsellors, said: “Overall, our data shows that customers continue to prioritise travel, and they’re doing so with people they trust – with care, expertise and personal service remaining at the heart of how people choose to book, even during the busiest trading periods.”
