Simon McDermott joins Spanish-headquartered H10 after a three-year stint with Palladium Hotel Group where he held the role of business development manager UK and Ireland.
He joins H10 as UK sales and promotions manager, bringing experience from posts with A-Rosa River Cruises, Rogers Hospitality, AmaWaterways and Hurtigruten.
Scott Harman, H10's head of sales and promotions for Europe, said: "Simon brings a wealth of experience and knowledge to the team. "He will be a great asset to the team here in the UK and a great support to the team throughout Europe. I wish him all the best in his journey with H10 Hotels."