The operator has launched its first dedicated tour and beach collection featuring 13 itineraries, including three new escorted group tours.

Itineraries offer a range of flexible combination options pairing the operator's tours with beach stays, packaged into one booking at one price.

Wendy Wu said with one in three travellers now extending their trips, the new product would give agents a "ready-made way" to capitalise this demand.

It added the collection has been built to "remove friction" from the booking process, replacing the need for agents to manually package extensions or switch to tailor-made bookings.

Gary King, Wendy Wu Tours head of trade sales, said: “We’re seeing a clear shift in how customers are booking — more people want to combine high-impact touring with time to unwind, and they want it packaged in a simple, seamless way.

"This collection gives agents exactly that. Instead of building itineraries piece by piece, they now have one product, one price and one straightforward booking journey. It makes the sale quicker, increases booking value and meets a demand we’re already seeing across multiple destinations.”

King added: "We’re also seeing strong interest from honeymooners and couples looking for a mix of culture and relaxation, while solo travellers benefit from being able to enjoy the beach stay alongside their group on the flagship tours, making the experience more sociable and inclusive."

Wendy Wu Tours is offering £400pp savings across all tour and beach holiday booked between 5 May and 1 June.

New itineraries include Treasures of Thailand & Phuket Beach (13 days from £3,990pp), Classic Sri Lanka & Maldives Beach (14 days from £4,990pp) and India Explored & Goa Beach (14 days from £3,190pp), while flexible combinations are available across destinations including Bali, Hua Hin, Dubai and Okinawa.