Griffiths will join the business next month from APT Travel Group where he is currently National Partnerships Manager. Griffiths' previous roles include stints at Kuoni, Emirates and Gold Medal Travel Group.
Griffiths will report into Global Head of Sales Matthew Valentine, who is currently Havila’s only other UK-based employee.
Valentine said: “It’s an exciting time for Havila and I’m delighted to have Robin help us on the next step of our journey.
“His appointment demonstrates our commitment to working with the UK trade and supporting them as we continue to grow our business. He brings a wealth of experience gained over more than 20 years in the industry and I have no doubt he will prove a valuable asset in the coming months.”
Griffiths added: “I’m very much looking forward to working with Matthew and the rest of the Havila team. Not only do they offer unforgettable voyages along the Norwegian coast, but their environmental credentials are extremely impressive.
"It’s a winning combination and I’m really looking forward to working with agents to drive sales for the Norwegian coastal cruise product.”
Earlier this week, APT named Gary Speirs as Griffiths' successor.
In November 2025, Havila Voyages became the first cruise line to operate an emission-free passenger voyage using only Biogas and battery power.
The line has outlined plans to operate all of its voyages using Biogas – instead of Liquefied Natural Gas – by the end of 2028.
