Cruise ship launches couldn’t get much bigger than Royal Caribbean’s Legend of the Seas. Weighing in at 250,800 gross tonnes with a capacity of 5,610 passengers – its anticipated entry into the cruise market has been one to watch since it was first announced in early 2025.

And this month, its big day finally arrived. Thousands of travel professionals and media – including TTG – were invited onboard for its trade shakedown from Malaga – a chance for the travel industry to get a first glimpse of the epic ship.

Among its inaugural guests were 10 agents, who were all rewarded their place after participating in Royal Caribbean’s Switch Me On To Cruise campaign, created in partnership with TTG Media.

Switch Me On To Cruise was designed to engage new-to-cruise agents and help them break into the cruise market, whether brand-new to the industry or an experienced agent simply needing guidance in navigating an unfamiliar and complex sector.

Split into two parts, agents were first provided with daily challenges filled with bite-size learning on Royal Caribbean – helping enhance their brand knowledge, before later being tasked to make their own Royal Caribbean booking, log it on Club Royal, and claim it on Upper Deck.

Agents who were successful in making a booking were then entered into the final prize pool – of which, 10 were randomly selected and offered a place onboard Legend’s maiden voyage.

Aaron Langford, Royal Caribbean senior sales director UK & Ireland, said the response to the campaign has been hugely encouraging: “When agents feel confident selling cruises, the opportunity for them – and for the industry – is enormous.”

TTG’s Matt Roclawski caught up with the Switch Me On To Cruise agents while onboard to find out how the campaign has changed the way they sell cruise.