The Indian Ocean has long been seen as an idyllic and relaxing beach destination, but with clients becoming increasingly culturally aware, they’re now likely to want to do a little more than just chill in resort, shut off from the local community.
“For Indian Ocean, we’ve changed the content of our brochures and online descriptions to include more about local culture, [reflecting] a trend among consumers who are increasingly asking for local experiences,” says Claire Ross, product director at Kuoni.
Suggesting some cultural interaction also helps clients become more responsible travellers, and it could also give them some unexpected holiday highlights. There can even be financial benefits for agents, by adding commissionable excursions, for example, or perhaps upgrading a simple fly-and-flop to a tour and stay.
Here, we offer some ideas for greater cultural connection and interaction.
ISLAND-HOPPING
The Maldives is famed for “one island, one resort” holidays but adventure tour operator Explore breaks the mould, offering a one-week cruise onboard a traditional wooden dhoni, which enables clients to call at fishing communities, visit a mosque and experience boduberu folk drumming performances.
Ben Ittensohn, director of global sales, says: “It’s the polar opposite to what most people go to the Maldives for: to stay in a bungalow. I did an overwater bungalow there myself and saw nothing else, other than when snorkelling.”
Book it: Explore’s eight-day Maldives Dhoni Cruise costs from £1,195pp, excluding flights. explore.co.uk/travel-agents
LINGO LESSONS
Guests of Six Senses Zil Pasyon in the Seychelles can greet people in the local language after they join a Learn to Speak Creole session at the resort. There’s also an opportunity to rent a bicycle to explore nearby La Digue Island. For the culinary minded, weekly cooking classes highlight local cuisine, while the Chef’s Dining Experience at the resort is a private showcase with a tailor-made menu.
Book it: Rates at Six Senses Zil Pasyon start from €1,725 (approx £1,275) per night in a one-bedroom Hideaway Pool Villa on a B&B basis. sixsenses.com/en
PEDAL POWER
Unlike its regional neighbours, Sri Lanka is a touring favourite, but its culture can be experienced at a more grassroots level when clients take to two wheels and pause to eat in villages between the highlights.
“Discovering Sri Lanka by bike allows travellers to gain a deeper insight into the local communities and their way of life. It means visitors can stop and take in the landscape as well as explore the architecture, wonderful caves containing ancient Buddha statues and fifth-century rock fortress Sigiriya,” says Emma Garrick, Exodus Travels’ senior product manager for Asia and North Africa.
Book it: Exodus’s 14-day Cycle the Back Roads of Sri Lanka tour, with a local guide, costs from £1,849pp, excluding flights. exodus.co.uk