Daniels has taken charge of the line’s EMEA region on an interim basis, after its head of sales for EMEA and developing markets, Matthew Valentine, left the business.

Both UK and EMEA teams are based out of Hurtigruten’s London office.

Hurtigruten is gearing up to host a UK showcase of its newest hybrid-powered ship Fridtjof Nansen next month with three sailings, multiple ship visits and a trade overnight at Tower Bridge.

Ex-SeaDream UK managing director Magowan began a six-month contract today (10 February) to help oversee its EMEA territories as Hurtigruten switches focus from coastal to expedition cruising.

Magowan was most recently vice-president commercial, Europe at Celestyal Cruises, having previously held a number of senior sales and marketing roles with Cunard, Swan Hellenic and Seabourn.

“Andy is coming in to look at how we change the vision for those markets and how our future there, and in the UK, is expedition,” Daniels told TTG. 

“It made total sense to bring Andy onboard with his wealth of knowledge in the cruise industry and wealth of experience in international markets. 

“He’ll be working with our EMEA team and their GSAs on how we fast-track that change from coastal to expedition because we know the potential is there.”