The line told TTG it was currently recruiting for three new sales roles and was poised to launch its “best ever agent incentive” for the upcoming wave booking period.
Azamara insisted last week’s news – which saw Patrice Willoughby join as managing director, international business development to oversee UK, Ireland, EMEA, Latin America and Australia territories – was “absolutely not” a matter of cost-cutting outside of its home markets of North America.
“Our new leadership structure is about finding the best way to support our brand going forward,” said chief operating officer Carol Cabezas.
“We are really pleased that Patrice has joined the team, and are confident that her expertise in the industry will continue to drive Azamara’s success, that was so brilliantly kick-started by Richard.”
Willoughby will share more about her plans for Azamara during a visit to the UK next month.
Cabezas said the company felt its introduction of more than 1,700 pre- and post-cruise land itineraries presented “a unique opportunity to look at the ways in which we serve our customers globally” and had played a part in the leadership change.
“Patrice brings a wealth of experience in the luxury travel, tour operator and cruise business, so is perfectly placed to drive this growth.”
Miami-based Willoughby joined Azamara on 9 December and has since been working with Twynam on a handover process.
“Richard is keen to ensure that Patrice has everything set up to achieve success in her new role, so will play an active roll in the handover process and will remain contactable after his departure,” Cabezas added.
Azamara said Twynam, who leaves at the end of the month after six years with the line, had “achieved so much in his time” with the company and “felt as though it was time to move on in search of a new adventure”.
“We are extremely grateful for everything he has done and wish him the best,” said Cabezas, adding: “We are very thankful for the ongoing support of our trade partners and will continue to value them highly.”
