The line’s Future Cruise Credit Toolkit is designed to support agents in assisting their clients already booked with Carnival and take advantage of chances to boost their revenue further.
Carnival said due to the high number of guests opting to postpone their holiday, future cruise credits (FCCs) represented "a huge opportunity" for travel agents to grow their business, as clients had already shown their interest and commitment to booking their next cruise.
Available via Carnival’s GoCCL.co.uk portal, the Future Cruise Credit Toolkit includes a range of assets to “empower” agents to make the most of this opportunity.
Tools include:
- A lead reporting tool to help agencies note and follow up on pending credits
- A communications schedule for agents to easily organise client follow-ups
- Templates for FCC-focused emails, letters and phone calls
- Personalisation tools for agents to customise messages based on client needs and interests
Adolfo Perez, Carnival’s senior vice-president of global sales and trade marketing, said: "Clients with FCCs are such important leads for travel agents and this practical, easy-to-use toolkit offers a variety of proven sales and marketing strategies, all designed to help advisors close more FCC business and expand their sales. It’s one more example of Carnival investing in and supporting our valued travel partners."
