The promotion comes as the line launches We Are Alaska month.

HAL’s UK & Ireland sales director Wendy Lahmich said: ‘We want to give our travel partners more confidence to sell Alaska as a destination, therefore to help them on their journey, we are offering an extra 2% bonus commission on any HAL 2021 Alaska cruise or Land & Sea Journey booked until 31 December 2020.”

During We Are Alaska month, the brand’s business development team and special Alaskan guests will host destination webinars, post immersive videos and tell their own Alaskan experiences to agents with the aim of enabling them to sell Alaska confidently.

HAL’s managing director UK and Ireland, Lynn Narraway, said: “Alaska is all about wide open spaces, spectacular scenery and rare wildlife, and we know it’s the sort of destination that travellers will long to visit in 2021 and 2022.

“At a time when most of us are working from home, this is the ideal opportunity for travel professionals to become Alaska experts themselves by joining our webinars, taking our HAL Academy Alaska specialist course, experiencing ‘The Great Land’ through beautiful video and noting our own expert tips and fun facts.”