Presenters Joe Swash and Shayne Ward took a film crew to the Maldives at the weekend, with the footage set to be aired during This Morning and Loose Women, which marked its 20th anniversary this year, over the next fortnight.

Partner airline Sri Lankan Airlines will be highlighting the carrier’s in-flight service as part of the promotion.

“The Maldives remains Kuoni’s best-selling destination and the two-week television promotion is a perfect opportunity to showcase the appeal of the islands,” said a Kuoni spokesperson.

“We started talking about the 20th anniversary of Loose Women earlier this year and thought it would be a brilliant opportunity to showcase the Maldives as the perfect location to celebrate a special anniversary, honeymoon or big birthday.”

“Working with our partners at Universal Resorts and Sri Lankan Airlines, we’ve come together to get the crew out there and to offer an amazing prize for up to five people.”

This Morning airs on ITV1 between 10.30am and 12.30pm daily, followed by Loose Women between 12.30pm and 1.30pm daily.