Driven by an understanding that our guests want the reassurance of the vaccine, and to know others travelling with them will be vaccinated too, we have taken the decision to require everyone travelling with us to be fully vaccinated against Covid-19.
To inform our decision, we have spent the last few weeks and months speaking to our guests.
People told us quite clearly that they have come this far and want the reassurance of vaccination before they travel, and to know others travelling with them will be vaccinated too.
Our customer polling showed that more than 95% of our guests were supportive of a policy change, and we felt it was the right thing to do for our guests.
One of the things that is clear from all our interactions with customers is that there is significant pent-up demand and they do want to start travelling and cruising again.
Since the start of January, our sales for 2022 holidays are up more than 90%, and our website traffic is up more than 16% – rising daily.
Our new policy will ensure we are able to provide the safest possible experience to our guests, who we cannot wait to welcome back.
Iain Powell is head of trade sales at Saga.
