A consultation process has started for UK staff working for the two brands in non-sales departments. The move does not affect Celebrity Cruises in the UK and Ireland, which “stays unchanged”.

A RCCL spokesperson confirmed to TTG that no final decisions have been taken on relocating any UK departments to Miami. They also stressed that none of the three lines’ UK and Ireland sales teams would be affected by the changes.

The company is also moving to a “single branded focus” for each line across its international markets by creating individual sales teams for RCI, Celebrity and Azamara. But this will not affect the UK operation as the three lines already operate separate trade teams.

“The relationships we hold with our trade partners in the UK and Ireland are critical for our present and future success and the proposed changes will bring consumer insights benefits to the market going forward,” said RCCL in a letter to the trade.

“We’re really excited about the year ahead – with the launch of Celebrity Apex in Southampton, Anthem of the Seas returning to the UK in April and adding to our 1,700 land programmes for Azamara.”