At the forefront of this will be the group’s existing digital innovations "designed to eliminate what have typically been considered primary pain points of travel" - queues, crowds and paper.
This year, the group released a reimagined safety drill that was in development for more than a year. The new approach, Muster 2.0, encourages higher levels of safety and health by reframing a process originally designed for large groups into a faster, more personal approach.
At the core of Muster 2.0 is the cruise company’s mobile app, first introduced in 2017 and now available on many Royal Caribbean International, Celebrity Cruises and Azamara ships. Initially developed for guests to make the most of their holiday, the app’s capabilities can integrate today’s new health and safety practices, such as physical distancing and minimising common touchpoints.
A number of features and capabilities currently within the app – released in different combinations across the cruise company’s 63-ship fleet – "are being built on for current times".
As Royal Caribbean Group continues to evolve the cruise holiday, additional advancements will be released, "some of which will make the greatest impact from behind the scenes".
