Its travel agency customers in Europe will now gain access to more than 300 airport bus transfer and intercity bus operators, across 2,500 destinations.

Amadeus’s single gateway to the new content will also help agents to attract new types of customers and drive revenues, Distribusion claims.

The new tool will allow content, search, booking, payment, ticketing and settlement capabilities to be displayed, while bus companies will also be "more visible" to new customers in new channels, Distribusion added.

The partnership will be rolled out initially in the central, eastern and southern Europe regions, with further global regions expected to join soon.
 
Antoine de Kerviler, head of rail and ground travel at Amadeus, said: “Travelling by bus is an attractive choice for many, but could be for many more. Bus operators now have a complete package to unlock growth and make a significant footprint in the global travel industry. Our two partnerships with Betterez and Distribusion could not come at a better moment, when new entrants and market dynamics are pushing towards improving the overall offer and experience”.

“Imagine booking a convenient airport bus transfer on top of your flight and a weekend getaway by rail – all on the same itinerary through your travel retailer – this is door-to-door travel at its best.”
 
Julian Hauck, founder and chief executive of Distribusion, said “Travel sellers are paying more attention to bus travel to continue enriching their offer to travellers, and have been longing to add this kind of content in a simple, standardised and effective way for some time. The combination of our market leading bus content with Amadeus’ travel seller network will open the door to new travellers."