Turnover reached £250,000 in 2016, and the company said the projected figure for 2017 is £6.5 million.

“In my 25-year career, this is the best team I’ve ever worked with," said chief executive Paul Stobbs. "What we’ve set out to achieve is quite remarkable, and I have no doubt that we’ll go way beyond our ambitions."

The steep growth target is reliant upon the new responsive design for its website, dayoutwiththekids.co.uk, and the fact it has been user-tested by parents. There is also a combination of social media, blog and email content helping families to plan their next day out, the company added.

There are 6,000 attractions listed on the website, and parents receive suggestions tailored to their family including children’s ages, interests and geographic location.

Catherine Warrilow, head of brand for Day Out With The Kids, added: “What we’ve created is one-of-a-kind and is all because of what parents have told us they want and need. We’ve coupled that with technology that provides a seamless experience and believe that as a result we’ll continue to lead the industry with an exceptional product."

“In my 25-year career, this is the best team I’ve ever worked with," said chief executive Paul Stobbs. "What we’ve set out to achieve is quite remarkable, and I have no doubt that we’ll go way beyond our ambitions."

Stobbs is also group chief executive for Attraction World, which bought the family site in March 2016. During this time, chief operating officer Tony Seaman left the business to join cruise excursion specialist Tripashore. However, he left the business shortly before it collapsed in January.

The Day Out With The Kids team now numbers 14 employees, and it aims to double in size this year.

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