Productivity Tracker uses data analytics to identify areas for operational improvement and empower agencies of all sizes to make more effective decisions.

Amadeus claims agencies can detect process inefficiencies and take corrective action. They can also run reports to show what contributes most to overall booking and revenue, allowing them to better determine where to allocate resources, it also claimed.

Additionally, analysis and trends will help agents make strategic decisions on a range of business areas, such as gaining foresight into bookings at risk of cancellation and respond in time to protect their reservations.

Barbara Pitt, operations director at launch client VCK Travel, said: “Previously we had to manually track performance on a monthly basis, which meant that issues might only come to our attention at a late stage. We now have access to instant information to help make fast strategic decisions that will improve our business operations and boost our growth. By having performance automatically tracked, our time is freed up to focus on advancing our business and other key actions like developing our agents.”

Pascal Clement, head of travel intelligence, Amadeus, said: “Across the travel industry, innovation and disruption is happening quicker than we have seen for many years – travel agencies must adapt accordingly. This means adjusting their strategies and operations to best serve the demands of tomorrow’s travellers.

"Productivity Tracker enables agencies of all sizes to do this by providing them with actionable insights on their performance, which they can then use to sharpen their business processes and strengthen their position in a competitive market”.