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With TTG Media once again media partner for Travel Technology Europe, Matthew Parsons looks at what delegates can expect at this year’s essential event.
Travel Technology Europe is celebrating the milestone of featuring more than 100 exhibitors and sponsors for this year’s event.
The 13th annual edition of the show, which takes places on February 24 and 25 at the Olympia Exhibition Centre in London, will feature companies such as Codegen, Comtec, Open Destinations and Zolv. Sabre, meanwhile, returns to TTE as a conference sponsor alongside Sitecore. Other sponsors include the Advantage Travel Partnership, Comtec, Dolphin Dynamics and SDL.
This year’s programme is inspired by five themes: Promote, Accelerate, Innovate, Disrupt and Experience. Broadly speaking it will cover how the industry can engage with today’s tech, social and mobile savvy travellers and provide advice on which technology best fits your business needs.
Event organisers predict more than 5,500 industry and technology professionals across the agency, operator, OTA, transport provider and hotel sectors will be attending this year, so as well as thought-provoking sessions, panels and debates, networking will be high on the agenda.
David Chapple, TTE’s event director, said: “With content from both the largest and most established brands in the travel technology sector, and some of the most innovative disrupters and specialists, attendees will learn how to navigate the ever-changing technology space, and find the right experts – however large or small, established or new – to meet their individual business needs.”
| Tickets are still available for the free event. Register now at traveltechnologyeurope.com |
1-1.55pm: The high street travel agent of the future
Falling under the Innovate theme, Thomas Cook’s Graham Cook and the Advantage Travel Partnership’s Julia Lo Bue-Said will explore how the typical bricks and mortar travel agency needs to adapt or change to fit in with the new competitive landscape, but also ask if technologies such as virtual reality are the way forward?
4-4.55pm: The perfect algorithm: how travel companies are using machine learning
This Disrupt masterclass from Andy Owen-Jones, co-founder of bd4travel, covers how travel companies can use artificial intelligence algorithms to improve the customer journey and increase conversion online.
10-10.55am: Choosing a technology partner
As part of the Accelerate sessions, Daniel Pearce, TTG Media managing director, moderates a panel session that will seek to address whether going with a big company that has a long track record in delivering technology works best or what you stand to gain from a younger upstart with exciting but untested technology? He will be joined by Phil Napleton, Open Destinations; Paul Richer, Genesys; and Maria Whiteman, Amadeus.
10-10.55am: Face to face: Hugo Burge
In this Innovate session, Burge, chief executive of Momondo Group (parent of Cheapflights) will talk about the development of travel search, consolidation in the OTA sector and entrepreneurialism.
1-1.55pm: Ask me anything: an OTA in the hotseat
A senior executive from one of Europe’s biggest OTAs will answer questions from an expert panel and the audience via Twitter, as part of the Experience programme.
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