The agreement will encompass sponsorship across all episodes in 2016, a new shorts series to be released on All 4 later this year.

Thomson will use the advertising spots to promote couples and adult only holidays to Thomson Sensimar hotels and resorts.

As part of the sponsorship, every 60-minute episode will include a 15” opener, 5” between commercial breaks and a 10” closer, with each ident repeated on Channel 4 and 4seven. The first 12 episodes will air in the first quarter of the year and the following series later in the autumn.

Jeremy Ellis, marketing director at Tui UK, said: “With its strong focus on romantic breaks for couples, Sensimar is the perfect brand fit for First Dates.

”As one the most-loved programmes on TV at the moment, this is an exciting sponsorship which will allow us to showcase our Sensimar offering to our target audience, while demonstrating our on-going commitment to providing adult-only holidays that allow customers to relax and reconnect in a luxurious environment.”