Belinda Vazquez, currently director of Ireland and ancillaries, will take up the position from May 1.
She will head up Tui UK & Ireland’s retail division and team across its 600 stores, as well as take responsibility for the company’s commercial relations and retail business support functions.
Vazquez will report into director of cruise and distribution, Helen Caron, and will work closely with head of retail Ste Bracegirdle.
Caron said: “This is such a key leadership role and I’m confident that Belinda is the perfect choice, given her wealth of experience in varied areas over her 20 years in the business.”
Vazquez will retain responsibility for Ireland and ancillaries until a successor is appointed.
