The line will host dozens of agents and other industry partners onboard Scarlet Lady at the weekend before the ship heads to Liverpool.
Virgin’s plans to launch a cruise line date back to late 2014. The company, then Virgin Cruises, signed a letter of intent for three ships a year later with Fincantieri.
A steel-cutting ceremony for Scarlet Lady was held in March 2017 before the ship was eventually delivered to Virgin Voyages on 14 February this year.
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After its UK visit, the adults-only ship will reposition to its Miami homeport ahead of its maiden voyage on 1 April. It will then embark on an inaugural season of Caribbean itineraries.
Virgin Voyages president and chief executive Tom McAlpin said the line’s trade partners, or “first mates”, would play a “pivotal role” in making the ship’s inaugural year a success.
The ship will be captained by Canadian Wendy Williams.
