This year’s event will be the last one to run for four days after organisers announced that next year the event would run for three days.

But the final fourth day will be busy, kicking off at 9am with a WTM Speed Networking event for the WTM Buyers’ Club, while the Holiday Matters Annual conference will also start at the same time. A second speed networking session will take place at 10am while tech entrepreneurs can visit the #DTTT Travel Start-up Pitches run by Digital Tourism Think Tank founder Nick Hall and featuring TourCMS chief executive Alex Bainbridge.

Green skiing will be up for discussion at the Responsible Tourism and Snowsports session, while elsewhere social media consultancy Travel Perspective will be looking at a number of online networks, from Instagram to Twitter.

Another session run by the consultancy will study Google’s plans to make shopping easier from search, which will also be up for discussion.

Meanwhile, the Institute of Travel & Tourism will be engaging with trade students when it hosts the ITT Future You Conference, which will also see TTG’s Tomorrow’s Travel Leaders on hand to provide their tips and advice.

Responsible travel will again fall under the spotlight with a session called Freshwater and Marine Cruising, examining the impact of cruise on the environment. WTM senior exhibition director Simon Press said: “There is something for everyone on the fourth day of WTM.

“Whether you’re a tech start-up or a student, or looking to use new social media techniques to sell more holidays, or improving your green credentials, there are plenty of ways to learn from the experts and hear the latest research in each field.

“The opportunities to boost your business and career are second to none.”