This milestone marks a significant step in the brand’s ongoing global expansion under the strategic direction of AKTG (A&K Travel Group), which acquired the company in 2019.

The Australia relaunch represents the next phase in Cox & Kings’ international growth strategy, bringing its distinctive approach to culturally rich, immersive travel to the Australian market. With a heritage spanning more than 265 years, the brand continues to evolve – offering thoughtfully designed journeys that provide deeper insight into the history, culture and people that define each destination.

As part of this evolution, Cox & Kings has launched with a brand refresh and new website, introducing its new positioning, Guided by Curiosity. Together, these signal a renewed vision for the brand, supported by AKTG’s global infrastructure and specialist destination expertise.

“Cox & Kings is one of the most iconic names in travel, with a legacy that spans centuries,” said Jennifer Charlton, Managing Director of Cox & Kings. “Our ambition is to ensure that this heritage continues to thrive as we expand into key global markets such as Australia, and soon the United States. We are evolving the brand thoughtfully, retaining its authority and depth, while making it increasingly relevant to today’s global traveller.”

Cox & Kings’ product portfolio includes both Small Group Tours and Tailormade Journeys. For the Australian relaunch, the primary focus will be on Small Group Tours, which will be booked and fully serviced locally in Australia. Tailormade offerings will be introduced later in the year. In the interim, bespoke travel requests will be supported by the company’s highly experienced UK team before transitioning to the Australian reservations team once local servicing is established.

The Cox & Kings sales team in Australia will be led by Susan Haberle, VP of Sales & Partnerships, with Sara Puglia as the dedicated Cox & Kings Sales Director, and supported by the broader AKTG team of Sales Directors.