The session will be presented by Harry Herbert, Anthropic’s Enterprise Go to Market Lead who will reveal how travel companies can marry AI tools and humans to secure the best ROI.
Immediately after the keynote, he will deliver a second session, ‘From pilot to production: A travel leader’s Claude story’, alongside an Anthropic travel customer who will detail learnings and experiences working with Claude – the challenges, solutions and the impact it is now having across operations.
Recent TravelTech Show research highlighted that 64% of travel operators plan to increase AI investment in the next 12 months in the hope it will improve customer experience, increase loyalty and booking conversions, and cut costs. More than a fifth (21%) of the 103 respondents also intend to double their AI spend.
TravelTech Show takes place 24-25 June at London’s Excel. As the leading showcase of travel technology innovation, this year’s show promises two action-packed days of product launches, startup spotlights, networking, informative panel and keynote sessions and a whole host of ways to learn and get up to speed with the latest solutions shaping the future of travel technology.
The show will also feature sessions to help travel operators learn more about the latest AI and travel technology trends and solutions:
- From SEO to GEO and make yourself visible in the new AI world
- From Silos to Ecosystems: Building the Connected Traveller Experience
- Tech Tour: Search AI and customer experience
- Getting your travel business ready for agentic commerce
TravelTech Show is Europe’s only travel technology marketplace, built for business. It takes place 24-25 June 2026 at Excel London. Registration is now open and free to attend for travel technology specialists involved in or responsible for the technology within their travel business and consultants who help travel businesses select technology solutions.
To find out more please visit: traveltech-show.com
