Reporting to Andreas Nuessel, Silversea's Managing Director, UK and EMEA, McNeish will lead the line's UK and Ireland trade sales strategy, nurture the brand’s strong relationships with trade partners and strengthen its position within the luxury cruise market.
McNeish brings more than 20 years' travel and cruise distribution experience to the role. Prior to joining Celebrity, she worked for the Thomas Cook Group, where she held roles spanning national accounts, strategic account management, product optimisation and change management.
Silversea said McNeish's appointment reflects its "continued commitment to strengthening relationships with travel partners across the UK and Ireland".
It added: "Her extensive experience working within and alongside the travel trade brings first-hand insight, as the brand continues to place tremendous value on this important channel."