I’ve been in New York for less than an hour and I’m already feeling intoxicated. Granted, that could be thanks to the Manhattan and glass of champagne I enjoyed in the British Airways Concorde Room at 6am before boarding the historic BA001 flight, which departed for New York on 8 November in a dual take-off with Virgin Atlantic to celebrate international borders reopening in the US.
Instead, I’m attributing my dazed feelings of wonder, excitement and jet lag to just being in New York again, where I’m currently taking in the gargantuan flashing billboards of Times Square as car horns blare and cool-as-cucumber New Yorkers hurry past, ignoring the collection of people dressed as Super Mario asking if they want their photo taken.
New York moves so fast, it makes London feel lethargic. And after more than 19 months away, it’s fantastic to feel the energy of this city pumping through my veins once more. It’s not just good to be back – it’s exhilarating.
Warm welcome
New York City is happy to have us back too. At JFK airport, we are greeted in arrivals with drinks, people waving flags and cheering, as well as papping local media.
Hours later, as I wander through Central Park chatting to another British journalist and admiring the autumn leaves on trees framed by gleaming skyscrapers, a man driving a horse-drawn carriage clearly aimed at tourists calls out in his best British cockney accent: “Cor blimey, the British are back!”
At a glitzy celebration event held at the Empire State Building that evening, attended by British Airways chief Sean Doyle, NYC & Company chief Fred Dixon, British Consul-General for New York, Emma Wade-Smith, and actress and New York resident Blake Lively, Dixon says he is “delighted” to welcome back British tourists again.
The UK is the destination’s number-one international market, which despite “making up only 20% of the volume accounts for 50% of the spending,” he adds.
Since the announcement of US borders reopening, airlines and tour operators have seen a surge in bookings, with British Airways revealing the number of searches per hour on ba.com increased by 133% for UK to US destinations following the borders reopening announcement on 15 October, compared to the previous week.
The top routes that customers were looking for were New York, Orlando and Miami.
It’s undeniable: Brits continue to love this city, and happily New York loves us back.
City of icons
Some of Manhattan’s most iconic locations and landmarks, including Central Park, Grand Central Terminal, Fifth Avenue and the Museum of Modern Art (MoMa), are located just a few blocks away from my hotel, the Conrad New York Midtown.
Previously the London New York, this all-suite hotel was rebranded and revamped in 2019, just before the pandemic hit. It features more than 500 suites, as well as a 24-hour fitness centre, on-site restaurant and lounge. The art and design-focused details in the rooms and lobby also make it feel much less corporate than your typical Hilton.
From my apartment-like suite on the 35th floor, I have impressive views of some of the city’s high rises as well as Central Park, which glows in a golden light each morning.
With Broadway also minutes away from the hotel, it seems almost sacrilegious not to see a show – so I’m grateful my itinerary includes a trip to the Imperial Theatre to watch Ain’t Too Proud: The LIfe and Times of the Temptations. While the story of this Motown group’s members and the political backdrop of the segregated south is sometimes tragic and sobering, the singing and award-winning choreography from the talented cast is transfixing and ensures that this musical leaves you feeling joyful.