Advantage has partnered with Snowstorm Technologies to enable agents to create a booking quotation through a personalised webpage, with a  dedicated URL only the customer can access.

The webpage incorporates content from destination information platform, Arrival Guides, enabling consultants and clients to collaborate in real time through an online chat function.

Clients can also invite the rest of their travel group to view and collaborate with the itinerary plan. They will be able to access their dedicated website to request additional travel quotes, which the consultant can manage through their agent dashboard.

Once the booking is finalised, travel documents will be uploaded to the client’s webpage to be downloaded at leisure.

David Forder, head of marketing, Advantage Travel Partnership, said: “The system addresses two major factors in the booking cycle. Firstly, that email, while useful, is not always the ideal channel for selling due to limitations in how content and imagery is displayed.

“Secondly, the dashboard enables the agent to keep track of which quotes have been provided and how the customer is interacting with the quote, all of which should help to increase conversion rates. We’re using technology to help our members increase their productivity and improve engagement with their customers, both young and old.”