Pulleyn has 10 years’ experience in the travel sector, and brings a wealth of strategic brand management, marketing and digital experience with leading global businesses, the company said.

 
She was most recently global brand director at InterContinental Hotels Group, where she was responsible for the corporate brand strategy and execution through portfolio wide initiatives and projects. 

Dave Cruickshank, chief executive at Atcore, said: “We are delighted to welcome Fran to Atcore. Her extensive marketing and brand experience will help accelerate the ongoing growth of Atcore and cement its position as a market-leading technology partner to the travel industry.”

Technology provider Atcore specialises in high performance software and services for the leisure travel sector, via its Atcom and Tigerbay reservations systems, and employs around 200 people. It has more than 60 travel customers.