OTA Insight’s rate intelligence platform will help drive Best Western’s revenue strategy by supplying real-time dashboard and benchmarking tools to increase profitability. Best Western will benefit from OTA Insight’s online visibility tools.

As part of the partnership, Best Western will also have access to OTA Insight’s new parity dashboard that will allow global chains to manage pricing across all channels and properties from a head office level. The dashboard will help individual properties to alleviate any pricing challenges.

OTA Insight’s technology will will be used across Best Western’s global portfolio, including Best Western, Best Western Plus, Best Western Premier, Vib, GLo, BW Premier Collection and Executive Residency by Best Western.

“We’re looking forward to introducing our rate management tools to another globally recognised hotel group”, said OTA Insight chief executive and founder Adriaan Coppens. “I am thrilled to be collaborating with Best Western to help deliver more profitable revenue strategies thanks to the support of our technology. Best Western Hotels & Resorts will benefit from our clever rate parity tool and brand new parity dashboard to monitor live pricing, solve rate issues and execute pricing strategies accordingly.”

“Following an extensive search for a partner who could meet our needs, we determined that OTA Insight would provide us with a dynamic market-leading data analytics solution”, saidRon Pohl, Best Western Hotels & Resorts senior vice-president and chief operations officer, added: “The platform allows us to monitor data in real-time to stay ahead of competitors in this complex and fast-paced online distribution space. We’re very excited about the potential of this partnership with OTA Insight as we strive to optimize distribution and deliver higher RevPAR to our hotels.”

OTA Insight has staff in the UK, US, France, Germany, Belgium, Spain, Italy, South Africa, Australia and India that support 16,000 clients.