Start-up Local Measure, a "social guest intelligence platform", has signed deals with Fairmont Hotels & Resorts, and Banyan Tree Hotels & Resorts.

The company, which TTG profiled in June this year, says its technology allows brands and businesses to "deliver exceptional service to their customers, engage with them in real-time and build out rich customer profiles on their preferences".

Jonathan Barouch, Local Measure’s chief executive and founder, said: “We are pleased to announce our partnership with these incredible, iconic brands and our rapidly accelerating growth in the luxury hospitality segment and throughout the hotel industry.

"In addition to our luxury presence, we now also partner with four of the five biggest brands in the industry worldwide. Utilising our social intelligence platform, properties at an increasing number of hotels have been able to take personalisation to a new level, building loyalty and increasing guest satisfaction where it counts – during a guest’s stay on property."

Michelle Heston, regional director of PR at Fairmont Hotels & Resorts, added: “Together, we have raised the bar on our ability to engage and look after our guests - gaining insight into their wants and needs during the guest stay, and providing surprising service that exceeds expectations. We look forward to even more success together in the future.” “

Local Measure is headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles. It works with hotels in more than 600 cities worldwide.