Melia will use the revenue strategy technology specialist’s cloud-based solutions as part of the company’s ongoing digital transformation. Melia operates has 370 hotels across 43 countries.

It will use Duetto’s price optimisation tool, GameChanger, and revenue intelligence application ScoreBoard,

“We are thrilled to partner with Melia, one of the industry’s leading companies, and it’s gratifying they saw our company as a change agent that could help their transformation,” said Patrick Bosworth, co-founder and chief executive of San Francisco-based Duetto.

“We look forward to helping Melia remake its revenue organisation into one that proves the power of open pricing, the strategy that drives GameChanger, which will also enable Melia to leverage new tactics and data sources that continually disrupt the industry.”

Thomas Adler, vice-president of global revenue strategy at Melia Hotels International, added: “Melia’s Revenue Strategy includes next-generation pricing and distribution tactics, the digitization of its loyalty program and a movement toward personalizing the guest experience from booking to post-stay, leading to optimizing the customer experience and to offering the best personalized value proposals for specific audiences.

“A modern revenue strategy is one important piece of our broader change initiatives, and we felt open pricing would not only help us achieve that, but also position Melia to lead the hotel industry into the future as we pursue goals like personalisation and embracing data in everything we do. We look forward to developing even more new strategies and solutions in the future."