The APT Travel Group, parent company of APT Luxury and Travelmarvel, has achieved B Corp certification, meeting B Lab's rigorous standards for social, environmental and governance business practices.

Awarded by global nonprofit B Lab, B Corp certification is one of the highest independent standards for responsible businesses, evaluating an organisations performance across five pillars: governance, workers, community, environment, and customers with certification revisited every three years.

For APT Travel Group, Australia’s largest owned family business and approaching its centenary in 2027, the certification is formal recognition of the values that have always underpinned the business and reinforces what good corporate citizenship has looked like in practice for nearly 100 years.

David Cox, CEO of The APT Travel Group, says: "This isn't something we pursued because it was on trend. It's a reflection of how we've always believed a business should be run. With genuine accountability to the people inside it, the communities around it, and the world it operates in. We have been doing this for nearly a century and this certification helps us formalise what is already in our DNA."

APT Travel Group invests in its people through flexible working, financial wellbeing support, and structured professional development available to staff at every level. For customers, 100% of products and services are backed by a formal guarantee, with satisfaction targets set, tracked, and met in the last year.

Suppliers are held to a formal Code of Conduct covering fair pay, safe conditions, and environmental responsibility, with 100% of outsourced services accountable to those same standards, and in the community, financial donations, pro-bono service and charitable partnerships are guided by formal policy.

"A lot of businesses talk about purpose," said Cox. "B Corp certification means ours is verified, documented and legally binding. That's the level of accountability we want to be held to."