Spring Hotels recently hosted the first of its Business Builders sessions, designed to support agency partners in confidently recommending both Tenerife and Spring Hotels' six-property portfolio based across Playa de las Américas and Los Cristianos.

With around 80% of bookings coming through tour operators, travel agents and trade partners, Spring Hotels developed Business Builders as part of its ongoing commitment to supporting valued trade partners. The sessions provide advisors with the opportunity to refresh their knowledge of Tenerife and gain deeper insight into Spring Hotels' six-property portfolio, particularly those who are less familiar with the destination or have not sold it in some time.

The first session took place in May 2026 in collaboration with Jet2, welcoming agents from Not Just Travel for first-hand experience of Spring Hotels and Tenerife. Activity centred around Mare Nostrum Resort and included destination experiences such as Mount Teide and local wine tasting, giving advisors a broader perspective of Tenerife beyond its popular beach resorts.

Ben Rood, owner of Not Just Travel (Northwest), said: “We recently brought 20 of our top sellers to your hotel in Tenerife for a coaching retreat, and I just wanted to say how impressed we all were. The hotel, meeting facilities and food were fantastic, and the level of service from your team throughout our stay was exceptional. A special mention also for organising the trip to Mount Teide and the wine tasting experience, which were highlights of the retreat and enjoyed by the team. It was also a fantastic way to see more of Tenerife.”

Jo Robinson, Chief Sales Officer at Spring Hotels, said: “The travel trade plays an incredibly important role in our business. Business Builders is about giving them first-hand experience of the island and our portfolio, so they feel confident having those conversations with clients and recommending the right holiday with confidence.”

Further sessions are planned, including a confirmed event with The Travel Place in December 2026.