The launch further expands the operator's reach beyond its core Asia programme, with the operator looking to tap demand for escorted touring holidays in North America.
White brings nearly 35 years' travel industry experience to her new position, including 27 years specialising in the USA and Canada, having previously held product roles with Kuoni, Titan Travel and Premier Holidays.
She said the opportunity to build a North America programme from scratch for an established escorted touring brand was "a once-in-a-lifetime" opportunity.
"I've spent almost three decades specialising in North America and what immediately attracted me to Wendy Wu Tours was the opportunity to build something truly distinctive," said White.
The operator is looking to tap demand for escorted holidays across the USA and Canada while broadening its portfolio beyond its traditional Asia programme
She added: "My ambition is to create a collection that perfectly complements the Wendy Wu Tours brand by working with the very best partners, uncovering authentic experiences and designing inspiring itineraries that allow customers to explore somewhere new with complete confidence through a company they already know and trust."
Head of Trade Sales Gary King said North America had "always felt like the obvious next step" for the business. "Our business development managers regularly hear from agents whose customers are choosing between Asia and North America," said King. "Until now, we haven't been able to compete in that space.
"This expansion changes that, giving agents greater choice, greater flexibility, and another compelling reason to recommend Wendy Wu Tours."
Wendy Wu Tours' first USA and Canada collection will be unveiled later this year, with further details to be announced in the coming months.